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Source One Direct is an expert in helping hotels, airlines, rental car companies and other consumer marketers harness the power of customer loyalty programs. Few marketing tools are more effective than a customized card when you want to drive incremental spending and increase share-of-wallet — especially when it’s packaged in an attractive and highly personalized mailing.
We can show you affordable ways to issue personalized cards with your choice of graphics, logos, barcodes, and magnetic stripes. In addition, our high-powered card delivery systems can then affix your loyalty program cards to high-quality forms with personalized messages for each individual customer. You promote special offers, print coupons, cross-sell multiple products and more! Whether it’s a multimillion-card rollout or the daily fulfillment of new members, the Source One solution is guaranteed to help you manage your program in a more efficient and cost effective manner.
We are also intimately familiar with the requirements of upward and downward migration — issuing mailings when customers are elevated in rewards programs because of activity or prompted to action because of inactivity. Special skills in this area make the process completely turnkey for our customers. We manage the special letters, special card templates and database modifications necessary to make this aspect of your program run smoothly.
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Research shows it costs six times more to find a new customer than to keep an existing one satisfied. Let us show you how to capitalize on this concept and turn personalized plastic cards into years of repeat business.
Services include:
- Program planning and design
- Card design and production
- Card personalization
- Custom forms design and printing
- Card delivery and mailing
- Fulfillment
- Card re-issuance and replacement
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